As posts are displayed according to their date of publication, older posts can quickly get lost on a busy blog. To counteract this, the pages feature was added to WordPress in 2005, allowing you to publish content outside of the timeline used by posts.
By using pages you can add timeless content to your website that isn’t part of your blog’s main story or narrative. This could include pages such as your contact page, an about page, or other important pages that won’t go out of date and are separate to the regular content of the blog.
As the publication date of a page isn’t displayed to your readers, an old page won’t immediately look dated to your visitors. The impression that content is dated or old, can put off visitors, even if the actual content itself is still relevant or has been recently updated.
The addition of pages to WordPress also means that you can build more traditional websites. In this scenario, the website would be made up entirely of pages, or with blog posts present as just a supplementary extra to the main website content. While posts can be organized using categories and tags – linking related posts together – pages can make use of parent and child relationships, creating a hierarchical structure.
This structure system allows you to create subpages, making it easier for your visitors to find more related content on your website that has been published using the page format.
A more advanced feature of pages is that they can make use of custom templates. Some WordPress themes include multiple custom page templates that can be applied to individual pages.
This means that you can change the appearance of a single page in terms of its layout and styling, to best suit the type of content it contains. This is something that can’t be done with WordPress posts by default, and is a great way to make the individual pages on your website really stand out from the rest of your content.
By using the custom template feature for your pages, you can create landing pages or product pages that make use of a different design to the rest of your website, while still being a part of WordPress. As mentioned, some WordPress themes include a selection of page templates, or alternatively, you can create them yourself.
When it comes to pages, its best to remember that they are most suited to publishing information that is timeless, as well as for publishing content that is separate or outside of your main blog timeline or story.