WordPress, Gutenberg and Avada. Let’s Begin.

WordPress, Gutenberg and Avada. Let’s Begin.

WordPress has created a wonderful industry through a CMS and thriving ecosystem for many people and companies across the web. It continues to evolve with one of the most lively and active communities around. Gutenberg is currently the topic at hand, which is entirely intriguing, yet comes with so many unanswered questions, issues and concerns from across the web. We’d like to inform our customer base of our own internal thoughts and preparations in regards to this industry changing idea.

What is Gutenberg?

As Matt Mullenweg mentioned, they named it Gutenberg for a reason. Named after Johannes Gutenberg, the inventor of the printing press which had movable type more than 500 years ago, the same idea that accomplished by making printing easier is the same Goal Gutenberg wants to achieve by making WordPress easier to use for everyone, especially those who are just starting out. Gutenberg is based on the ideas of content blocks with the intention of making this new experience more modern. The end-goal is to make WordPress easier to use. That’s something we feel everyone will appreciate. All of that sounds wonderful, however all of this is still in beta testing phases and there is a lot of unknown. Reaching that end-goal and the things being discussed are the reason many people in the industry are unsure of the entire idea.

We do believe the current WordPress visual editor needs an upgrade, it has not changed in many years. It needs refreshed and many new time saving features that are more in line with today’s technologies. Being able to easily add rich content is a plus for everyone who uses this platform. WordPress has always been about user experience, and so has ThemeFusion with Avada and Fusion Builder. This is our driving force behind everything we do.

Why The Uproar?

If you’ve followed Gutenberg online then you’d know that many are confused about the motivations behind it, upset about where it’s going, disagree with many aspects of it and so on. Checking out the current reviews of it is telling enough. Overall, it does make everyone question Gutenberg. Many developers and the WordPress team are continually working on this and currently it is simply not at a point where full judgement can be made, nor can the answers be given as to what the final result will be. Time will tell.

Currently it is nowhere near running on a production site and so much still needs to be changed, implemented, addressed and decided. When the time comes, WordPress will certainly take steps to ensure testing is done on installs to ensure a smooth transition.

Our Opinions & Plans

In its current state, it is difficult to make predictions about Gutenberg specifically. Too much of it is still not clear, not implemented or not even discussed. Also, there is no ETA on WordPress 5.0 yet and while planned, it is not fully clear yet if Gutenberg will make it to 5.0. There has been a lot of discussions about Gutenberg in the last months among all kinds of sources inside the WordPress industry. Without going into details, Gutenberg can be a very nice addition to WordPress in the end, but currently also have a lot of downsides, that we hope will be gone by the time of release.

We and many others feel Gutenberg is far from being release ready and the full specs have not been set yet by the WordPress core team as of yet. So with that in mind, we as well as many others are simply unsure at this time. If it will be possible for page builders in general, like our popular Fusion Builder, to make use of Gutenberg as editor itself then we will of course be doing that. There might be a possibility to use the blocks API of Gutenberg and to come up with some sort of migration tool, but so far this is not known. Due to the fact that Gutenberg aims to become a reduced block editor, instead of a text editor, the other possibility would be to simply allow our customers to use Fusion Builder and Gutenberg side by side. Fusion Builder is a far more advanced, professional page building tool and will obviously present the much more powerful and attractive alternative.

We are closely following along the full development of Gutenberg, the direction, changes, ideas, everything. As our customer base knows, we are dedicated to always deliver the best working experience to everyone who uses our product. That fact will never change, not with any new version of WordPress nor with the release of Gutenberg. So there is no need to worry about this topic. We are confident in what we are planning and doing, staying on top of what WordPress is working on is a huge part of that and that has never changed.

ThemeFusion will ensure Avada will continue to be fully compatible with future WordPress versions and will always enhance it to provide extra features and functionality. We are here for our customers and always will be. Our current goals have not changed and we are very excited about what is coming in 2018. We are closely watching the progress of Gutenberg as we do with every WordPress update. Our team will stay on top of the milestones of the Gutenberg development and will make sure that you can enjoy the the familiar working experience with Avada for the years to come.

We will continue to send in updates we things progress and more information is known and solidified.

Team ThemeFusion

By |2018-11-05T15:55:55+00:00February 16th, 2018|Gutenberg|


  1. Ter747474 February 18, 2018 at 4:46 am

    It is nice to know that the Avada team will try to conquer the roadblocks that WordPress throws our way. I’ll hope it will be enough…

    As a person who maintains many sites, I am not happy that WordPress pulls the rug under my feet, creating yet again, problems. It makes one wonder – should I try something else?

    This is the part of WordPress that I dislike. These megalomanic delusions of grandeur which makes them think that they can shove down our throats anything they please, cause they are too big to fail.

    Windows tried that. haven’t used it since.


    • Luke February 20, 2018 at 8:42 pm


      It is confusing to know the direction they are going, but there is so much unknown and things that constantly change that there really is no major concern yet. We’ll continue to follow it and see how it goes. Everyone’s fear of their sites breaking and nothing working after they release this seems very unrealistic for WordPress, they’d lose so much by doing that we don’t believe it will happen. Nevertheless, whatever does happen, we will ensure all is well upon release. That’s what we’re here for ūüôā

    • dannau August 9, 2018 at 8:18 pm

      WordPress would have probably never existed if it weren’t for someone’s megalomanic delusions of grandeur… Let’s see and wait. Change can be good!

      • Michael August 17, 2018 at 9:16 am

        We do agree, progress can only be a good thing long term. There will be teething issues all over the industry but that is to be expected.

  2. Matthew February 19, 2018 at 9:32 pm

    I think it’s safe to say the 5.0 will roll out with Gutenberg. I am worried about how this will affect my already launched sites, and my upcoming sites to launch. From the demos I’ve seen, and used, it removes Fusion Builder, commanding us to use Gutenberg in its place. As many people have auto-update on their servers (for core updates) without having Avada compatible with Gutenberg, and having WP update to 5.0, I am worried this will make my websites uneditable (& a mess).

    • Luke February 20, 2018 at 8:36 pm


      I’m pretty sure it will not roll out with 5.0, or 5.0 will simply be delayed as it has been several times now. To start, we’d never be behind the ball so a WP update comes out that totally breaks your site, we stay on top of everything that is going on as we always have. We cannot speak for any 3rd party plugins you re using, but we can certainly speak for our Avada theme and Fusion Builder and Fusion Core plugins. Those are what we build and are responsible for.

      This is progress in the industry, and any progress brings change. What matters are that the creators of the products you use and buy are on top of things and do what it takes to continue compatibility. We certainly are.

  3. wattersk September 4, 2018 at 6:29 pm

    Can I get rid of Gutenberg and use Fusion Builder?

  4. ChecMark October 12, 2018 at 1:53 pm

    Just watched a webinar by Bluehost on Gutenberg. Not impressed. I might agree that it is a better visual editor for someone just starting out with WordPress, but it is far too simple for anyone experienced with WordPress. Fusion Builder is far superior in every way.

    As someone who has used Avada for years my only issues have been the complete lack of formatting for both text blocks and tables. Pages could be far more dynamic if the same styling was available for both. Tables, in particular, ignore pretty well every HTML code. Style 1 and Style 2 are very limited. Just add the same styling as many other features have in Avada, like borders, background, radius, padding and so on.

    A recent issue that came up with my site was the failure of section separators to actually do that. There are numerous times you don’t want a new container, just a section break.

    Another thing that would be great for those of us who still do a lot of coding in text mode would be a find and replace function similar to most HTML editors. For example, you have a hundred lines in a table with padding-left set to 20 and you want to change it to 10. Right now you need to go through every line of code to make that change. A simple find and replace would be so much better.

    With these changes, Fusion Builder would make Gutenberg completely unnecessary.

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