In this article, we will discuss the FREE HubSpot WordPress plugin and the suite of tools, features, and services on offer. HubSpot is all about marketing, sales, and service software that helps you grow your business systematically without compromise. In this series of posts, we will be discussing how to turn your Avada website into an effective marketing platform. Let’s begin.

What Is HubSpot?

HubSpot is an inbound marketing and sales cloud-based software suite. Their tools and service offerings help companies and individuals attract visitors, convert leads, control their marketing efforts, manage their sales processes, and much more. According to HubSpot, inbound marketing is defined as:

“The process of attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”

HubSpot Inbound Methodology

Inbound methodology can be applied to marketing, sales, and customer service to attract, engage, and delight prospects and potential customers at every stage of their interaction with your Avada website. Over the last decade, HubSpot has added tools within their platform to support this “flywheel” business model, leaving behind the older ideology of a more linear, “funnel-like” concept.

Why Should Businesses Use HubSpot?

To harness the value and optimal use of Inbound marketing, supported by the HubSpot suite of tools and services. Also, through the vast network of HubSpot support and information; Learning to create content that engages your Avada website visitors through organic search and social media instead of traditional advertising. Visitors find the content they’re interested in through search results and social media and become leads through premium content offers, blog subscriptions, and other forms.

The HubSpot Suite Of Features And Tools

HubSpot has a vast number of tools and the capability to make a difference in every aspect of a potentials buyer’s journey. These tools are divided up into “Hubs.” When combined, they work together to give you a comprehensive suite of actionable tools for your business’s marketing, sales, and support teams.

HubSpot Tools And Features

HubSpot Marketing Hub

All the tools you need to run a marketing campaign that attracts, engages, and delights both potential and current customers. It will help you create compelling content, get it in front of the right people, and convert visitors into leads and leads into customers.

  • Landing pages
  • Emails
  • Blogs
  • Social Media
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  • Landing pages
  • Emails
  • Blogs
  • Social Media

HubSpot CRM

The customer relationship management (CRM) tool helps you organize and track your leads and customers efficiently. This tool will is free and will save your business a lot of time in data management.

  • User contact information
  • Activity tracking
  • Pipeline visibility
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  • User contact information
  • Activity tracking
  • Pipeline visibility

HubSpot Sales Hub

Manage, communicate, and track your leads with the HubSpot Sales Hub. With more visibility into the pipeline, your team will be able to interact with customers fast without wasting time with data capture.

  • Email templates
  • Free calling
  • Email sequences
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  • Email templates
  • Free calling
  • Email sequences

HubSpot Service Hub

HubSpot customer service software makes it straight forward to connect with customers and manage your relationships. True customer satisfaction is what will help you grow your business.

  • Customer feedback
  • Support tickets
  • Live chat
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  • Extensive knowledgebase
  • Reporting and analytics
  • Conversational bots

The Free HubSpot WordPress Plugin

The HubSpot All-In-One Marketing – Forms, Popups, Live Chat FREE WordPress plugin allows you to easily connect your WordPress site and HubSpot account. Once the plugin is installed, the HubSpot tracking code is added to your WordPress pages and posts. After that, you can access the array tools and analytics offered by HubSpot directly from your WordPress account.

Installing The HubSpot Plugin With Avada

HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. It’s used by 56,500 companies in over 100 countries to grow their business. Installing and setting up this free plugin with Avada is straight forward; let’s get started:

In your WordPress Dashboard, go to Avada > Plugins, and you will see the HubSpot plugin in our recommended section.

Click to install the plugin, and it will only take a few seconds to complete. Once installed, you will see HubSpot appear in the WordPress Dashboard sidebar. Now you all that is required is to connect to your existing account or register your new free HubSpot account.

HubSpot Connect Page

If you are registering a new account with the HubSpot CRM and successfully set up, you can now use forms and live chat on your Avada website. In addition to that, you will be able to view traffic analytics and manage your contacts in the free HubSpot CRM.

HubSpot Connection Success

Marketing Forms, Popups, And Live Chat For Your Avada Site

Included in the free plugin are lead capture tools like forms, popups, live chat, and an integrated contact database (CRM). Once you grow your email list, you can also send email campaigns and manage your digital ads through HubSpot. All these features work immediately with no developer help needed.

Here are a couple of examples of active usage of the HubSpot contact form and live chat configured and activated on the Avada SEO demo.

Contact Form Example

Highly configurable, an array of templates to choose from, and easy to style to match your brand. Choose anything from contact forms, subscriber forms to popups.

HubSpot Contact Form

Live Chat Example

Make it easier for your team to have unlimited, personalized conversations at high volume. HubSpot’s live chat tool is fully integrated with a chatbot builder.

HubSpot Live Chat

Conclusion

Avada + HubSpot is everything you need to launch effective marketing campaigns that will attract customers to your business and entice them into engaging with your brand and products. We will be expanding on and detailing all of the plugins features when activated with Avada in subsequent Blog posts so stay tuned.