The Automattic-owned giant is the most widely used WordPress e-commerce solution in existence, currently powering over 30% of all online stores. However, because of how great it looks out of the box, it’s very tempting to stick with the default display options – meaning your storefront could end up looking similar to the thousands of others plying their trade.
High traffic volume is worth nothing if visitors aren’t sticking around long enough to become even a lead or prospect, let alone a customer.
There comes a time in the life of nearly every WordPress website – already monetized or not – when the issue of whether to integrate advertising will rear its head. The subject of how best to tackle this, from both a commercial and technical point of view, can be a tricky one if you’ve never faced it before.