Tag: Achievements

An Interview With Markus, Our ThemeFusion CTO

2018-10-31T14:56:24+00:00October 29th, 2018|0 Comments

Pleasure in the job puts perfection in the work.


A lot can be said about work and the workplace in general, and, how it has evolved over the last twenty years or so. The majority of us out there perform the mundane effort of rolling out of bed each morning, attempting to eat breakfast, clean up and get out of the door in time to rush into the office space we have been allocated in one of the tall buildings of industry. Collectively slogging, deadlines stacked up to the hilt and maxed out on interoffice water cooler gossip. Wash. Rinse. repeat.

Not many of us can truly attest to actually carving out a career that is a passion more than it is a way to earn a paycheck at the end of the month.

Loving What We Do Is Not A Cliché

There has been much fanfare in regard to our most recent milestone. There is, however, a lot more to it than just numbers. A team of talented and motivated individuals makes up the foundation for which milestones of this nature are reached. David Scott, Envato’s PR & Communication’s Manager and Mark Zahra from WPMayor, reached out to our ThemeFusion team to learn more about what drives us, what makes us tick.

Markus (affectionately known as The Professor or simply, Prof) gives some insight into the what, the how, when and why in the world of ThemeFusion and Avada.

Read The Full Interview Over On WPMayor Podcast With Mark Zahra & Markus Our CTO

Mark Zahra from WPMayor spent some quality time with Markus covering a wide range of key topics concerning life behind Avada and ThemeFusion. Episode 103 over on connects the dots in what it takes to grow and manage a successful online, remote business.

Celebrating A Significant Achievement, Thank you!

2018-08-31T12:48:32+00:00August 20th, 2018|7 Comments

A thing done successfully with effort, skill, or courage.

This truly is a momentous occasion, a celebration and testimony to belief and faith in trying to reach the stars.

Simply put, we are humbled, grateful, elated, thankful, in awe, amazed, and everything in between. Sometimes in life you have an idea and on occasion you decide to follow through on your idea. You nurture the idea, delicately, watch it grow into something tangible and before you know it, 6 years fly by. And what an amazing 6 years it has been.

The world was emerging out of a global financial crisis not seen for decades. Many people, of all walks of life, turned to entrepreneurship as a means to define their destiny. In fact, global entrepreneurship back in 2011/2012 started to peak. A Forbes article at the time summed up this process succinctly.

This entrepreneurial drive lead to a serendipitous meeting between a designer from the United States and a developer from Pakistan in March 2012, Luke Beck and Muhammad Haris, which lead to a partnership that would not only break records it would change how many worked with the extensibility a WordPress theme can offer. Two initial themes, Imperio and Crucio, were designed, developed and released onto the Themeforest marketplace. The excitement to start the competitive race within marketplace had begun but did not yield much in terms of success so they went back to the drawing board. Intense research and discussion followed, with the decision to develop a theme with greater versatility and usability which would suit the workflow for the majority of WordPress and freelance users out there. Design and development commenced a complete new type of WordPress theme.

Many sleepless nights and very long days were endured as the design and development process took hold, refining and reworking each and every idea to reach our goal of creating an easy to use, multi-purpose and highly flexible WordPress theme. All of this was about laying the groundwork for what would become Avada.

On August 16th (a Thursday), 2012, the illustrious Avada WordPress theme was released into the wild. Those first four days on the marketplace realized 150 sales and elevated us into the 4th top seller position for that week. The following week ending August 26th 2012, Avada hit the #1 selling theme spot for the very first time on the marketplace with 335 sales. Within a single month, we (ThemeFusion) attained Elite Author status with sales totaling more than $75,000.

It was evident early on that we were on to something important, that was by no means lost on us. We needed to grow from a partnership into a fully fledged company to facilitate growing and evolving Avada. Key decisions were to ensure that anyone that uses Avada would develop trust in the theme and the direction we were taking with the quality of what and how we delivered being crucial. By the end of our first year we had established & maintained Avada as the #1 selling theme on Themeforest, achieved Elite Author status, thereafter achieved Power Elite author status with $1,000,000 in gross sales, started growing our team and released Avada 2.0 and 3.0.

Our second birthday brought with it team growth to six staff and our now long standing tradition of releasing regular scheduled updates for Avada had been established as central to the evolution of Avada to meet both customer demand and a ever changing industry. Evolution and growth to our framework and team became critical. Anyone that runs a business will know just how challenging growth can be, getting it just right is only half of the battle won.

By our third birthday we had released our proprietary drag and drop page builder, Fusion Builder, providing the end user much more freedom in design and content management. During year three, our next milestone was significant in our history, surpassing the Envato 100,000 sales threshold all the while maintaining the #1 spot on Themeforest. It showed us that what we were doing was working, and more than that, it was testament to just how much our growing customer base believed in what we as a team had created. The ultimate design tool to match and improve your workflow. We would not be resting on our laurels, thats for sure. We recognized that refactoring our codebase was a critical requirement that would give our team and Avada the tools and extensibility to build upon our future goals.

Plans for refactoring were started and scheduled and released with Avada 4.0 and 5.0. The challenges we faced were considerable. We had to make sure that backward compatibility was provided and a seamless transition to the new framework was a guarantee. We did exactly that. No challenge is too much for our team. Even when Muhammad Haris, a founding member of ThemeFusion, made the decision to leave the company to venture out in new industries. Whilst this was a difficult transition, it was also a turning point for us that brought about a much needed restructuring of our team to facilitate Avada’s future and the systems in place to manage world class customer service.

Our next Envato milestone was a doozy, not only for us and our customers, but for the entire marketplace as a whole. In December 2015 we surpassed $10 million in sales, the first time any theme author had achieved this. Our team had doubled from 6 staff members and so had our workload, all part of the growth process. This growth was and always will be personal to us. Our team and our customers are part of a family, our family, and this is golden thread that is woven into everything that we do and how we do it.

Roll on our fourth birthday! Avada 5.0 was released based on our refactoring plan and an entirely new Fusion Builder was developed in-house and from the ground up, re-purposed for performance, usability and extensibility. By now professional Avada demos, innovative feature and functionality, workflow tools, design freedom, advanced options management, performance management, maintenance tools, all form part of every update and decision made affecting our Avada plans and user-base. Strategic new plans to expand the Fusion Builder and our ecosystem are developed to map the next five/ten years for Avada growth. By April 2017 Avada surpasses 300,000 in total sales.

Birthday number five and we are dancing on the ceiling with excitement. By this time our team had gown to 20, all based across the globe and all equally passionate about what we do here at ThemeFusion. We pride ourselves in the fact that we have an extremely low staff turnover. This not only helps us to be consistent in our approach and customer care, it validates just how much each person really cares about what they are a part of, working tirelessly on releasing dozens of new features and constant maintenance spread out over many theme updates.

This brings us to our sixth birthday celebration. The depth of what we have achieved in 6 short years is simply stunning. We wanted to touch the stars and that is exactly what we have done. The dedication and commitment that is core to our belief has just seen us surpass Envato’s top elite milestone of $25 million in item sales on the marketplace. Each milestone and achievement is accompanied with sacrifice and relentless commitment, nothing worthwhile comes easy. It also requires trust and faith in us by our customers old and new in where we have been and where we are taking Avada. As a team we welcome any challenges that are presented to us, it is what helps us stay sharp and ahead of the curve.

  • Avada established & maintained Avada as the #1 selling theme on Themeforest
  • More than $25 million in items sales on Themeforest in 6 years
  • First theme to reach the 100k, 200k, 300k, 400k sales milestones on Themeforest
  • Over 21,502+ overall 5 star reviews on Themeforest
  • More than 30K+ individual comments on Themeforest
  • 99 Theme updates since launch in August 2012
  • An average of 755 man-hours covered per week
  • 6+ years+ / 2,190+ days of dedicated development & professional customer service

  • Over 277K support tickets closed out
  • On average, 124 support tickets closed out per day
  • On average, 373 overall support ticket replies per day
  • An independent Avada Facebook users group with 16K+ active members
  • The current version is 5.8.1 (Released on February 7th, 2019)
Avada Infographic

Image credit: Envato

Happy Birthday To Avada!

2018-08-31T12:48:43+00:00August 16th, 2018|4 Comments

And a very blessed Avada birthday it is! One more year has passed, one that has been filled with interesting challenges, Avada updates, amazing growth and some innovative future goals that has gotten us all very excited here at ThemeFusion HQ.

Over the last year our team switched into overdrive to realize the goals set out before us. Growing our team to meet customer demand head on is always a priority for us, and grow we certainly have. Sales milestones are wonderful and we as a team are more grateful than can be expressed, however, evolving Avada is more important to us and our customers, present and future. Roll on Avada 5.3 that was released back in November 2017, adding 85 new features all of which lays down the ground work for a supercharged Avada WordPress theme. December was holiday time and ’tis the season to be giving, right? Avada 5.4 was exactly that.

The April 2018 release of Avada 5.5 focused on adding several new elements to the Fusion Builder as requested by our customers, while work continues on our priority goal for Avada & Fusion Builder, and, our very latest major Avada 5.6 update centered around GDPR compliancy and special features so that our customer base had the tools to control privacy content. All in all, the last year has seen our team work tirelessly to maintain our tradition of consistent, maintenance and feature packed updates, 11 updates in the last year alone.

And it certainly does not stop there. Progress is important, as is growth but what about community? Community is to us what apples is to apple pie. Education, disseminating information and engagement is critical and that is why we have allocated significant resources to growing our documentation, videos and tutorials this year. Information at your fingertips = empowerment, tand why we have developed plans for some truly amazing community resources coming very soon. Stay tuned for more info! Also do not forget to check out the Avada Facebook Group that has surpassed 16,000 active members.

In the last year, Gutenberg has been cooking and so have we. As a team, here at ThemeFusion HQ we are closely following development cycle and progress of Gutenberg. As has and always be the case, we are dedicated to delivering the best working experience to everyone who uses Avada, with any new version of WordPress and/or for the release of Gutenberg. We rest not and will passionately continue advocating the value of and need for the use of WordPress as the world’s leading CMS.

This leads us to the pièce de résistance. Avada reaches the pinnacle of the Envato Elite Wall Of Fame in surpassing 25M in total gross sales over 6 years on the Themeforest marketplace. We are humbled, speechless, thankful, amazed, in awe and everything in between. Truly. We could not have done any of this without the thousands of hours of blood sweat and tears by our entire team and the loyalty of our amazing customer base, new and old. We love you and we love what we do.

A sincere thank you to our dynamic 489,027+ strong community for your loyalty and sharing our passion. When we released Avada into the Themeforest market 6 years back we believed that Avada could be special, we just had no idea just how special Avada would become. Fast forward 6 years and we could not be more excited for what lies ahead.

Avada is built on quality, not hype. We are firm believers in pursuing and achieving the best solutions for our theme and customers. Our team is working very hard at delivering something groundbreaking and totally innovative from a users perspective. Stay tuned in the coming months!

Avada 5.3 Is Live!

2018-08-31T12:52:49+00:00November 27th, 2017|Comments Off on Avada 5.3 Is Live!

We are excited to bring you the most exciting update of 2017, Avada 5.3! Avada celebrated its 5th birthday this year and continues to remain strong as the #1 selling theme of all time! In celebrating this milestone, our team has put together an incredible update packed with intuitive features that will make your life easier and help bring out those creative juices.


Happy 5th Birthday Avada!

2018-08-31T12:53:07+00:00August 16th, 2017|19 Comments

It’s hard to believe that 5 YEARS have rolled by since the release of Avada 1.0 back in 2012. The years have flown by and Avada continues growing thanks to our amazing customers and dedicated team.

We, ThemeFusion, feel blessed to be part of the amazing world of WordPress. Five years ago when we set out we had no idea where the road would lead. Through hard work, dedication and the willingness to go the extra mile for our customers, our incredible team has been able to achieve what nobody else has.

We released Avada on Themeforest on August 16th, 2012 and within 10 days we reached the No. 1 spot and have been there ever since. That is an incredible accomplishment, something we never really thought possible when we first created Avada. It has evolved so much, all for good and we know the best is yet to come for our 5 year old girl!

Every year we see the growth each of our team members give to Avada to improve it. We work collectively as a team to provide the best possible product and customer service to our 489,027+ users. Over these 5 years we have learned a lot about our industry, our customers and WordPress … merging them all into something that people love, Avada. It is absolutely amazing to see everything unfold. Time flies when you doing what you love with passion.

None of this would be possible without our incredible customers, an amazing team who works together day by day to continue and grow in every way possible and the Envato platform.

We will continue to strive and better our products and form long lasting relationships with our customers. We will be back here celebrating Avada’s 10th year birthday in 2022!

Onwards we go!

300K Avada Sales!

2018-08-31T12:53:54+00:00April 6th, 2017|44 Comments

In 2017 Avada has once again done the unthinkable and grown its user base to an astounding number of over 300,000 users. Avada’s continued growth is both humbling and rewarding for our team. We’ve come a long way since 2012 when Avada was born, and are now heading into our 5th year with more excitement and momentum than ever!


Avada 5.0 Update!

2018-08-31T13:00:53+00:00September 30th, 2016|Comments Off on Avada 5.0 Update!

Good Morning Avaaaaaaaaaaaaaada Community!!!!

Our team has been working around the clock on the latest, (and by far) greatest update ever, Avada 5.0! This is a quick improv post to update you on the progress of how things have been going, some necessary changes that have occurred and some all around information goodness.


Important Changes Coming In Avada 5.0

2018-08-31T13:00:42+00:00August 2nd, 2016|151 Comments

The year of 2016 brings so much excitement for our 489,027+ customer base. Avada has been the #1 selling theme for 4 years in a row with no signs of stopping. Our goal is to ensure we are leaders and innovators in this market. Avada is a digital product that deals with ever-changing web technologies. This requires ThemeFusion to make careful decisions so we can continue and move forward into the future. These decisions allow us to improve and innovate, while making sure our customer base receives the best product they possibly can.


Load More Posts

Recent Posts

Recent Tweets

For privacy reasons Twitter needs your permission to be loaded. For more details, please see our Privacy Policy.
I Accept