Webinars are one of the most powerful marketing tools at your disposal. A successful webinar can net you dozens or hundreds of new leads, depending on attendance. Unlike other marketing methods, it enables you to engage your live audience and answer their questions in real-time.
However, knowing how to host a webinar and how to integrate it with your existing website is key to getting those leads. With Avada, there are several ways you can leverage your website to maximize attendance and ensure your webinars are a success.
In this article, we’ll dig deeper into why webinars are such a fantastic marketing tool. Then, we’ll introduce you to two top webinar software options that play nicely with WordPress and talk about how you can use the Avada Website Builder to boost your numbers. Let’s get to it!
Why Webinars Are an Excellent Marketing Tool
Websites usually use all sorts of marketing tools, such as email, various forms of content, ads, and much more. However, webinars are a different breed of marketing tools, as they enable you to connect directly with your audience. With a webinar, you can achieve the following:
- Get a rapt audience for the duration of the event.
- Answer questions and engage with viewers’ live.
- Boost your credibility as an expert in whatever topic you’re covering.
Beyond that, webinars have a built-in element of exclusivity. Since they’re one-time events, viewers have to make time to sit and listen to you actively. After they’ve heard to you for a while, they’re much more likely to convert.
‘Successful’ webinars have an average conversion rate of about 19% and are unheard of for any marketing channel. Still, the trade-off is that a successful webinar requires a lot of planning. Ideally, you want to rehearse what you’re going to say, double-check all your facts, consider what questions you might get asked, and more.
Then there’s the technical aspect. The platform or tool you use to host your webinar plays a considerable role. Some platforms will make it easier for you to use interactive learning aids, share documents, and other useful features.
Regardless, your chosen webinar software needs to also integrate with your website. Let’s discuss this next.
2 of the Best Webinar Software Options for Avada and WordPress
Webinar software is abundant, but we’re looking for options that integrate well with Avada, and by extension, WordPress. Here are two top WordPress-friendly webinar platforms we recommend.
Webinar Ninja enables you to host highly interactive webinars. The platform offers features such as slides, screen sharing, Q&A areas, polls, on-demand offers, and of course, chat. With Webinar Ninja, you can host live events or set up automated webinars for full series. The platform takes care of email notifications for you, too, so you can focus on developing your webinar’s content.
You can easily connect Webinar Ninja with WordPress using Zapier, which supports multiple integration methods. The platform also enables you to embed webinar registration forms into your website, which works flawlessly with Avada.
Plans start at $39 per month for webinars with up to 100 viewers.
Zoom is the name currently on everyone’s lips. On top of being an excellent option for work video conferencing, you can host webinars that include Q&A sections, polls, and chat. The software also enables attendees to ‘raise’ their hands, which makes for a quick way to gauge engagement. You can even promote attendees to panelists in case you want to feature someone with interesting questions.
There are a lot of ways you can integrate Zoom with WordPress. For starters, there are plugins (such as Video Conferencing with Zoom) that enable you to set up pages for upcoming webinars, including elements visitors can use to join.
You can also use Avada’s choice of contact form plugin – Contact Form 7 – to set up email signup forms for Zoom webinars. In the next section, we’ll show you an example of a page that uses one of these simple forms.
Zoom plans start at $14.99 per month, and you’ll also need their Webinar add-on, which costs an extra $40 per month.
How to Showcase Your Webinars Using Avada
You can’t have a successful webinar without promotion. Viewers need to know about the event in advance, and you need a way to gauge people’s interest. As such, your webinar landing page should fulfill three simple criteria:
- Lets visitors know the subject of your webinar and convince them to sign up.
- It provides a signup form so you can collect leads and gauge how many viewers you’ll have.
- Tells users when the event will be.
With the Avada Website Builder, it’s easy to build a high-converting landing page that fulfills all three criteria. If you’re in a hurry, you can use one of the prebuilt websites to help you get a landing page ready fast. For example, the Avada Launch prebuilt website is perfect for an upcoming webinar, as it includes an email signup form and a countdown timer out of the box:
All that’s left for you to do is adjust the landing page to your unique requirements, and doing this is efficient and straight forward with the Avada Website Builder:
As we mentioned, Avada uses Contact Form 7 to power its forms. However, with most webinar software, you’ll want to embed the forms they create for your webinar. This way, the software can manage email reminders and lead collection for you.
In a nutshell, Avada should work with whichever webinar software you decide to use. By creating a landing page, you retain full control of the signup process, though. You also get access to over 70 Design Elements, which you can use to design a high-converting landing page.
You can use webinar software for everything from hosting your events to helping you build landing pages that drive users to your site. With the Avada Website Builder, you get full freedom over how to use your website as a webinar hub, and it’s much easier to build something that looks amazing, thanks to it.
If you want to dip your toes into the world of webinars, here are two excellent software options you can use:
- Webinar Ninja: A powerful, dedicated choice for hosting webinars.
- Zoom: A simple to use standard, that you’ll likely already have access to.
Do you have any questions about how to host a successful webinar? Ask away in the comments section below!