Web browsing on mobile devices has steadily increased from the early ’00s, to the point where we’re now consuming more content from mobile devices than any other platform. While ‘mobile-first’ and responsive design initiatives have been popular in recent years, less attention has been paid to how quickly web pages load on mobile devices.
It’s been no secret to anyone using a mobile device over the past few years – webpages have become more feature-rich, while delivery speed has been sometimes lacking. While ‘mobile-first’ initiatives have been helpful in bridging this gap, more effort is necessary to bring browsing speeds into the 21st Century.
Smartphone and tablet usage in the US has reached tipping point, with reports suggesting that over 60% of digital media time in the US is spent on our devices. Unfortunately, developer’s attitudes have taken a long time to catch up when it comes to our mobile experience. Concepts such as ‘responsive design’ and ‘mobile-first’ have been steps in the right direction, but work on improving our mobile browsing speed has been lacking.
The year of 2016 brings so much excitement for our 300,000+ customer base. Avada has been the #1 selling theme for 4 years in a row with no signs of stopping. Our goal is to ensure we are leaders and innovators in this market. Avada is a digital product that deals with ever-changing web technologies. This requires ThemeFusion to make careful decisions so we can continue and move forward into the future. These decisions allow us to improve and innovate, while making sure our customer base receives the best product they possibly can.
We may live in an age of visual media, but I’m willing to bet that text still makes up the majority of your website’s content. What many web masters don’t appreciate is that the typography you choose can make a big difference between engaging with or turning off your readers.
Designing effective page layouts is important for higher reader engagement and conversions, but most people don’t understand how or when to use the right type of layout for their content.