A good place to start when creating a new blog post is to give that post a title. This title will be displayed on your blog, when your visitors are reading the post. Furthermore, it will also be displayed on your website when your posts are listed. This could be in the sidebar, on menus, or on the lists of posts assigned to each category, and many other places.
However instead of working on your title now, one popular approach is to give your post a very rough title. Then, after you’ve written your article, you should have a better idea of what would be the best title to use in order to fully describe the contents of the post.
When it comes to writing your final post title, it’s important to that it is descriptive and explains the contents of the article to your readers. As the goal of your blog is for it to be read by your target audience, making that post title as enticing as possible should increase the chances of readers clicking through to view that post.
Your blog titles will also be displayed in search engines, such as Google, when someone is looking for an article on the topic you have written about. This means it’s essential that your titles are informative and compelling in order for them to catch the attention of your potential readers.
In general, your blog post titles can be any length. However, it’s recommended that you keep them in the 50-60 character range to ensure they display correctly on your blog and in the Google search engine results. This will prevent them from being truncated, or becoming too long. We will cover the art of creating content that provokes interest and action from your readers in a future post in this series. However, a good resource to bookmark is this Copyblogger article on creating magnetic headlines.