The Beginner’s Guide to Integrating Facebook Instant Articles With WordPress
It’s been no secret to anyone using a mobile device over the past few years – webpages have become more feature-rich, while delivery speed has been sometimes lacking. While ‘mobile-first’ initiatives have been helpful in bridging this gap, more effort is necessary to bring browsing speeds into the 21st Century.
Much like Automattic’s AMP plugin, Instant Articles for WP provides no settings to tweak. All of the magic happens elsewhere. Once installed, a new RSS feed is created, which you can see by appending either /?feed=instant-articles or /feed/instant-articles (depending on your permalink settings) to your website’s URL:
For the rest of the process, you’ll need to sign up to Instant Articles – enable your page on the next screen – then log into your Facebook Page, navigate to the Settings screen, and select Instant Articles from the left hand menu:
The setup process has a number of steps, but you can skip most of the Initial Setup section if you want to get up and running straight away:
Step 2 involves actually submitting your articles, but this won’t be possible until you’ve connected your RSS feeds. Scroll past Step 2 and find sections to enter your RSS feeds, including a development feed if you have one…
…then back up to Step 2, where you’ll submit each article for review:
It’s at this point that the review process begins and once accepted, any new articles received from your RSS feed will be pushed to the readers’ devices.
Styling of your Instant Article page takes place within the Facebook Style Editor: Such as font color, typography, and identity images; among other options.
Mobile browsing dominates our time, but the speed at which we receive web content is sometimes left wanting. While Google and Apple have looked to address the issue with initiatives for the open web, content providers for Facebook have had nothing until now.
Instant Articles is the answer to rapid content delivery within the Facebook ecosystem. To get your WordPress website ready, you need to do the following:
Install the Facebook Instant Articles for WP plugin.
Sign up to Instant Articles and enable your page.
Follow the steps to submit your RSS feed for review by Facebook.
Major developers are looking to drag our mobile browsing speeds into the 21st Century, but at this point you may be wondering whether you need both AMP and Instant Articles to deliver an improved experience to mobile readers. For the answers to that question, look out for a future post where we’ll compare both platforms directly.
Are you going to be an adopter of Instant Articles? How will it help your business connect with people? Give us your opinion in the comments section below!
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