Say hello to Avada Retail. This Avada prebuilt website is ideal for beginners, marketers, professionals and anyone in between. Avada Retail can be imported at the click of a button and is highly flexible. Every aspect of the prebuilt website is easily customizable, and it can be adapted and branded to suit any business model or venture using the Avada Website Builder.

In this article, we will explore the header, footer, and homepage layouts that make up the overall website structure to explore how the Avada Website Builder is used to create successful websites. The Avada Retail article is a part of a deconstruction series and is the follow-on article that explores the Avada Marketing Consultant prebuilt website. It is important to highlight that Avada gives you total design freedom to create unique layouts for your website that work, with the only limit being your imagination.

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Overview

Styling and Features

Creating a style guide for your website will prove to be invaluable in the future. A style guide will help you to address usability, the user experience, design consistency, and online trends in an organized and consistent manner.

The Avada Website Builder has a vast array of features and styling options; however, you do not need to use all of them for your website, and this is where your style guide comes in. Decide upfront which styling options align with your brand and which design features are needed to make your website stand out.

Performance & Optimization

Optimizing your websites for page load speed can be a seemingly complex subject because so many different facets affect how fast a page loads. It can range from the server’s speed to the options and settings selected, right through to the type and amount of content and even the size of the images added to the page or post.

The Avada Performance Wizard

The Performance Wizard takes the guesswork out of how to best optimize your Avada website. To get you started you are presented with a step-by-step interface that will guide you through the process.

Performance Wizard Start Screen

What is important to note is that you should build your website first before running the Performance Wizard. Creating your website’s structure, placing design elements in situ, and formulating content ensures that the system has something to work with when searching for recommendations at each step of the process. The recommendations provided are for options that can be disabled or enabled to enhance overall performance.

  • Features
    Disable any features not used on the website, thereby reducing the amount of code that is loaded.

  • Avada Icons
    Scan your website for information about icons that are being used. You can also disable unused icon sets and discover how to optimize existing icons.

  • Avada Fonts/Typography
    Check which fonts are being loaded on your website and then optimize how those fonts are served. Fewer variants will mean fewer requests and, therefore, faster loading times.

  • Avada Elements
    Scan your website to discover which Design, Layout, and Form Elements are not used on the website. Disable unused Elements, thereby reducing the amount of code that is loaded.

  • Optimization
    Optimize how the website’s CSS and JS assets should be enqueued. These options can have a significant impact on the performance of the page load. However, some of these options can also break functionality if you use a caching plugin, so proceed with caution.

Above The Fold Optimization

“Above the fold” is the part of a webpage that is immediately visible on your desktop or mobile screen without scrolling down. Traditionally, this digital real estate is where most would choose to display attention-grabbing headlines, important sales/marketing content, images, and even slider plugins as part of the page’s hero.

Above The Fold Optimization

The rate of content delivery for a website, and in particular the perceived speed experienced by the end-user on a mobile device, is at the heart of Google’s Core Web Vitals. Thus, passing Core Web Vitals inevitably leads to a delicate balance between good SEO, attention marketing, and page load times for a website owner.

To assist you with managing your website’s performance and optimization, our team introduced purpose-built tools and features for Avada that can make it possible for you to fine-tune your website’s performance on mobile & desktop.

Generate Critical CSS

Critical CSS is a convenient performance feature. You can enable Critical CSS by going to the Performance Wizard > Optimization tab. Once it has been enabled, you can access the Critical CSS page from the WordPress sidebar at Avada > Critical CSS or Maintenance > Critical CSS from the Avada Dashboard. Both take you to the Critical CSS page to generate Critical CSS for both pages and posts.

Critical CSS

Critical CSS is the CSS necessary to style the above-the-fold content. When generated for a page, it will be loaded into the page head, and the rest of the CSS styles moved to the footer, resulting in less render-blocking and a faster page load time.

Resources

Even with all of the performance options provided, Avada plays a lesser part than you might imagine when it comes to site optimization. Websites running Avada as the primary WordPress theme can be configured to optimize the layouts and structure that can lead to vastly improved page load scores. Still, ultimately, user content will principally dictate how fast and efficient your website will perform according to Google Core Web Vitals.

Color Palette

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The color palette selected for the Avada Retail prebuilt website is a selection of dark and light pastel colors, as seen above. If you would like to change the Avada Retail color palette, this can be done within the options panel, as explained in this help file and video.

Color increases brand recognition, and it can influence people in how they feel about a website. Colors produce different emotions in people, making it essential to choose the right colors for your website. The balance of white space, contrast, and well thought out color schemes are vital elements of good web design. If you have not already decided on your brand colors, choosing a color palette for your website can be confusing. However, using a handy tool like the Adobe Color Wheel or any of the myriad of app choices online, you can undoubtedly make this task effortless.

We suggest checking out HubSpot’s article on color theory.

Typography

Website Typography can be more important than you realize, from your brand and user perspective to your website’s overall look and style. It is often underrated and is, in fact, an art form and technique in itself. The following HubSpot guide to website typography will give you some great insights into the do’s and dont’s choosing which fonts work best for your Avada website.

The Avada Website Builder has a vast array of Typography controls, options, and font selections to make your job easier. See this detailed help file and video to get you started.

Below are the fonts used for the Avada Retail prebuilt website:

Headings

H1, H2, Font Family: Lora
H3, H4 Font Family: Roboto
H5, H6 Font family: Roboto

Body

Font Family: Roboto

We suggest checking out HubSpot’s article on The Ultimate List of Web-Safe HTML and CSS Fonts.

To Get Started You Will Need The Following

To get started with the Avada Website Builder and to create your ideal website, there are a few things that you will need;

Recommended Plugins

What are recommended plugins, and do you need them? In short, it is not the end of the world if you choose not to install and activate the plugins used with any particular Avada prebuilt website. Let’s take the Avada Retail prebuilt website for example: It is created as a WooCommerce focussed site, and therefore the WooCommerce plugin should be installed and activated at the point of installing the prebuilt site.

If you decide not to install the WooCommerce plugin, the full site will still be imported, but the eCommerce aspect will not be active. The following plugins have been used with the Avada Retail website:

WooCommerce

World-Class Support And Resources

Many facets set the Avada Website Builder apart from the competition. None more important is that Avada is not reliant on 3rd party builders and tools to deliver a stable and seamless website building experience. No waiting for external developers and toolset creators to deliver the next update for your theme. We take pride in the fact that Avada is 100% maintained, evolved, and developed according to strict WordPress and PHP coding standards. Avada gives you peace of mind and guarantees that what you have to work with will always be ahead of the latest industry requirements.

What is a Prebuilt Website?

Simply put, prebuilt websites are complete websites that have been designed and built to fit an industry niche. Each website comprises pages, posts, content layouts, images, or various media types representing or showcasing an online presence for a target audience or business type.

Avada prebuilt websites and prebuilt content layouts (individual page or post content, layout sections, Call-to-actions, etc.) are carefully crafted by our talented team of designers to give you, the Avada user, a way to save time when prototyping a new website.

Avada’s prebuilt websites are a fantastic resource for creativity and inspiration. They will make web design a more efficient and productive process for beginners, marketers, and professionals alike. Here are some essential facts:

  • They are created to save you time when building a new website.
  • A prebuilt website can be imported with a few clicks.
  • Each prebuilt website is mobile and SEO friendly.
  • Each prebuilt website is entirely customizable to suit your project and branding needs.
  • You can white-label any prebuilt website for client work.
  • Prebuilt websites are included with your purchase of the Avada Website Builder.
  • Each prebuilt website is optimized for performance.

Fast One-Click Install

Importing any Avada Prebuilt Website is as simple as clicking a button, with pre-import selections making it highly flexible. You can choose to import a full website (more than 84 to choose from) and parts of any other and anything in between. Choose pages, posts, portfolios, images, sliders, theme options, widgets, or uninstall as you prefer.

Avada Prebuilt Website Import

Website Structure

A page or post structure is divided into four main sections: the Header, the Page Title Bar, Content, and the Footer. With the Avada Website Builder, you can independently edit each of these sections to create super flexible and stunning layout designs.

Below is a list of the Avada Retail pages and posts that have been prebuilt just for you. Once installed, you can change all aspects of each Layout, and at any time, add new pages to suit your online business needs.

Explaining Layouts & Layout Sections

Before we look at the specific Layouts on the Avada Retail prebuilt website, the first thing to understand is the Layouts and Layout Sections’ architecture. You can think of Layouts as a container for the page content. In contrast, the actual content comes from the various Layout Sections. There are four Layout Sections on a page – the Header, Page Title Bar, Content, and Footer Layout Sections.

There is a default Global Layout, and any Layout Sections added to that will be shown on all pages of your website. There are Conditional Layouts with conditional logic to determine how the Layout will be used.

You can make as many Layouts and Layout Sections as you like, and you can use the Layout Sections in multiple Layouts. But you can only use a specific condition on a single Layout, so the theme knows which one to use.

See Understanding Layouts & Layout Sections and Understanding Conditional Layouts for more info.

Avada Layout Sections Legend

Explaining WordPress Pages vs. Posts

Website pages are allocated for static content such as your website’s homepage, about, contact page, and so on, and are timeless entities.

Website posts are allocated to blog content listed in reverse (newest to the oldest) chronological order and are timely. Older posts are archived based on month and year. You can also create content for custom post types or CPT. In Avada, an example of this is the Portfolio post type. Check out this detailed WordPress article for more information.

What Can I Change? Is the Design Flexible?

The Avada Retail prebuilt website is exactly that, prebuilt, for you. If the design and style suit your website needs, you can use it as a starting point, and you can change as much or as little as you need to.

The most obvious details that you will want to change at first is the website’s wording, titles, color scheme, and images. You can choose to leave the overall layouts as is or Drag and Drop to rearrange the content’s order. Further to that, you can add or remove any of the Design Elements to fine-tune your preferred business narrative. In short, you can change every single aspect of the prebuilt website’s Layout and content.

Editing a page’s content and layouts is done using the Drag and Drop live editor or using the traditional back-end method. The first image below shows the Live visual Drag and Drop editor is used to edit the content:

Live Editor

The image below shows the traditional back-end method is used to edit the content:

Back-end Editing

A Side By Side Comparison (Builder vs. No Builder)

We have created a side by side point of reference that illustrates the differences in building a website using the Avada Website Builder to design custom Layouts vs. not using The Avada Website Builder and only using predefined options. The latter will allow you only to build a basic site, in comparison.

Exploring The Homepage Layout

Website pages are allocated for static content such as your website’s homepage, about, contact page, and so on, and are timeless entities.

Website posts are allocated to blog content listed in reverse (newest to the oldest) chronological order and are timely. Older posts are archived based on month and year. You can also create content for custom post types or CPT. In Avada, an example of this is the Portfolio post type. Check out this detailed WordPress article for more information.

The Header

For the Avada Retail prebuilt website, the Header was created using the Avada Header Builder and is set globally across the website. This means that every page and post will use the same Header layout without any further conditions set. For example, you can change this if required by creating a unique Header layout for different pages or posts. You can check how this is structured on the backend by clicking this link.

Avada Retail Header

The Page Content

The content part of the homepage, the area between the Header and Footer, does not use a page title bar. You can change this page’s content in an infinite number of ways to best suit your business marketing and brand requirements.

Page and Post content is structured using Container and Column Elements, and if required, Nested Columns. Check out the help file links below for detailed information and videos explaining what they are and how to use them:

  • What are Containers, and how to use them? Read more here.
  • What are Columns, and how to use them? Read more here.
  • What are Nested Columns, and how to use them? Read more here.

The Hero

Avada Retail Hero

Instead of using a traditional image slider, like the Avada Slider, Slider Revolution or Layer Slider, as the above-the-fold hero section, this prebuilt site uses a Container with a Background Color. Added to the container are two 1/2 (50% width) Columns, each with a Background Image, two Title Elements, three Text Block Elements, and a Separator Element. Separating these is a 1/1 (100% width) Column with a Separator Element.

More Information

Avada Retail More Information

This section starts with a Container. In here you will see a single 2/3 (66.67% width) Column with an Image Element, a Text Block Element, a Separator Element, and a Text Block Element that is Hyperlinked to redirect to another page.

Some useful functionality to highlight:

  • Element Visibility – You can choose to show or hide a Container, column, or Element on small, medium, or large screens, and you can select more than one at a time. Each of the three sizes has a custom width setting on the Avada Builder Elements tab in the Global Options. Read more here.
  • Responsive Styling – You can set specific styling options independently for different screen sizes. Responsive styling allows you to control settings that correspond to three dimensions, Large (Desktop), Medium (Tablet), and Small (Phone). Read more here.
  • Flexbox – Flexbox is a CSS3 layout model that provides a more efficient way to design, align and distribute space for Columns inside of any Container. Read more here.

Latest Products – CTA

Avada Retail Latest Products

A Call-to-action (CTA) is a marketing method designed to prompt an immediate response or encourage a direct sale from your website visitors. There is no hard and fast rule about how you should create them, other than being an attraction and conversion point on your website. Using the Avada Design Elements, you can make any CTA style that you feel will work for your online business.

For this example, the CTA section is made up of two 1/1 (100% width) Columns with a Title Element and the other with Postcards Element.

Collections – CTA

Avada Retail Collections

This section pretty straightforward and easy to replicate. It starts with a Container with Background Color. Structured as one 1/4 (24% width) Column and one 3/4 (75% width) Column, here you will find a Title Element, a Separator Element, and two Text Block Elements.

Departments – Postcard CTA

Avada Retail Departments

For this example, the section is built in a Container with two 1/1 (100% width) Columns, each with a Separator Element, and two 1/2 (50% width) Columns with the Left Column using a Title Element, three Text Block Elements, and a Separator Element. The Right Column has two Nested Columns Elements. Simply put, Nested Columns are Columns within Columns. The Nested Columns contains one 1/1 (100% width) Columns each, that has a Title Element, three Text Block Elements, and a Separator Element.

Blog – CTA

Avada Retail Blog CTA

In this section, a container with two rows of columns, separating the information and structuring for easy editing. In the first row, there are two 1/4 (25% width) Columns and one 1/2 (50% width) Column, followed by one 1/1 (100% width) Column in the second row. Collectively, there is a Title Element, a Text Block Element, and a Postcards Element.

Browse by Category – CTA

Avada Retail Browse by Category

For this section, a single 1/1 (100% width) Column with a Title Element and the Postcards Element is used to display the product categories.

Winter Collection – Visual CTA

Avada Retail Visual CTA - Winter Collection

Using images as a way to highlight a call-to-action or for advertizing and promotion reasons is standard practice, and the Avada Website Builder makes this task even easier for you. To create this section, a Container with a Background Image and one 2/5 (20% width) Column is used. Here will find a Title Element, a Text Block Element, an Image Element, and another Text Block element with Hyperlinked Text that acts as the button.

Depending on the marketing goal, CTA’s can drive a variety of different actions and results for your website visitors. Check this article for some CTA inspiration, 39 Call-to-Action Examples You Can’t Help But Click.

Spring Deals – CTA

Avada Retail Spring Deals CTA

In this section, you will find a Container with a Background Image and a Background Color. Structured with one 3/4 (75% width) Column using the Post Cards Element and one 1/4 (25% width) Column using a Title Element, a Text Block Element, two Separator Elements, and a Nested Columns Element.

Newsletter Subscription Form

Avada Retail Newsletter Subscription Form

Here we will see a Container with a single 1/1 (100% width) Column with a Background Image, holding a Title Element, a Text Block Element, and the Avada Forms Element.

The Avada Form Builder is used to design and build this subscription form. The Form Builder is very flexible and allows you to create many types of forms that you can use on your Avada website. For any form that you create, you can add them to a page or post as a single instance or you can set the form to display globally across the website, which then allows you to manage one form. If a form is showing on all pages, for example, and you edit the form, the same changes show across all form instances.

Latest for Woman – CTA

Avada Retail Latest for Woman

This section starts with a Container and two 1/1 (100% width) Columns with a Title Element and the Post Cards Element.

More Information – CTA

Avada Retail More Information CTA

This section starts with a Container with a Background Image and Color, with three 1/3 (33.33% width) Columns. Each Column contains an Image Element and two Text Block Elements.

A website footer aims to help visitors by providing appropriate information and navigation options at the bottom of website pages. Website footer design is underrated and more valuable to your website than you may think and is essential to the overall end-user experience. Three key points stand out, namely:

  • A footer should provide a website visitor with additional choices. If you want people to sign up for your mailing list, view a product demo, or contact you, inviting them at the end of a scroll is a compelling call to action.
  • A footer should create a path for continued engagement by including navigation links to products, services, or other parts of your website.
  • A footer can access essential information like ways to contact your company and customer services, privacy statements, and potential legal disclaimers.

For the Avada Retail prebuilt website, the Footer was created using the Avada Footer Builder and this particular Footer content and Layout is set to display globally across the website. This means that every page and post will use the same Footer layout without any further conditions set. For example, you can change this if required by creating a unique Footer layout for different pages or posts. Let us take a closer look below:

Footer Content

Avada Retail Footer

There is a single Container and a series of Columns that make up the structure. Within the Columns, you will find Title Elements, a Text Block Element, a Menu Element, the Avada Form Element, an Image Element, a Separator Element, and the use of Dynamic Data Options to display the website copyright information. You can check how this is structured on the backend by clicking this link.

In Summary

There are 84 Avada prebuilt websites to choose from, with more being added regularly. Our amazing design team created these prebuilt websites as a way to give you a head start when building your next website.

You can change the styling, Layouts, content as much or as little as you need to quickly adapt any individual prebuilt site to suit your chosen niche. Get started with the Avada Website Builder today and launch your business online; Fast.

Buy Avada Retail For Only $60