Putting together an effective small business brochure site has never been easier or more affordable, but many implementations are sadly far from up to scratch.

Whether through poor copy, unresponsive sites or vague calls to action, a quick glance around the internet shows that many firms have failed to master the basics and are leaving money on the table.

In this article we’ll cover what your business brochure site needs to do and how to make the most of Avada in getting it online.

Let’s begin with some background on Avada itself.

A Quick Word about Avada

Avada Theme

You can see a lengthy list of Avada implementations over at the Avada Showcase Sites page, along with a more detailed look at individual sites in our Theme Fusion Success Stories article.

Avada boasts a number of key features which make it a superb solution for business brochure sites in particular:

  • It’s fully responsive by default.
  • We offer lifetime free updates and support.
  • No coding background is required to use it.
  • It has a suite of powerful layout options that offer a huge range of design flexibility.

    We’ll touch more on some of these points as the article progresses, but let’s take a moment now to consider the basics your business brochure site needs to cover.

    Business Brochure Site Essentials

    Business brochure sites exist to perform very specific jobs, such as lead generation and sales, and there are certain elements that simply have to be present for your site to perform.

    The first thing to make sure of is that your core business offering is clearly and compellingly explained. The number of sites that fall down in this regard is staggering.

    Ask yourself the question “What does this business do?” If you can’t answer that in one simple sentence, you have a problem.

    It should be immediately obvious to anyone visiting your site what problem you are trying to solve for them. Bear in mind that you are competing with the entire internet for your visitor’s attention.

    The second essential point to check is that contact details are prominently displayed throughout your site. You should also be making a concrete call to action on every page.

    Speaking of pages, there is a standard set of content that should be in place from the beginning:

    • About page: Let people know who they’re dealing with. Lack of an About page is a classic credibility killer.
    • Product/Services page: You need at least one page that clearly describes your core products or services. It should cover who they are for, the problems they solve and clearly explain the features and benefits from a potential customer’s point of view.
    • Contact: Your contact details should be listed on every page, but a dedicated contact page is also essential. Be sure that it is set up to track visits and conversions from the beginning.
    • Testimonials: If you have customer testimonials, display them prominently. If you don’t have them, start reaching out to your client base for possible recommendations.
    • Blog: Your blog will assume ever more importance as your site grows. Make sure it’s set up from the very beginning.

      Your Minimum Technical Requirements

      Along with the content-related points above, there are a number of more technical requirements your website has to meet.

      The first is that your site simply has to be responsive and display perfectly across all devices. In 2015, this is no longer a nice feature to have; it’s essential.

      Users on mobile devices are now actually in the majority and Google are actively assessing sites based on their responsiveness or lack thereof.

      Luckily, Avada arrives fully responsive by default, so you are largely covered here. However, you should still use tools such as Google’s Mobile-Friendly Test to assess your site and review their Mobile Guide.

      The second point to note is that your site needs to be fast. Again, this is not a matter of personal preference; it’s a requirement.

      Users, particularly on mobile, expect a site to load in 3 seconds or lower, and slow sites are actively penalized in search results. The slower your site is, the more likely it is that users will take their business elsewhere.

      Begin by checking your current performance using tools such as PageSpeed. Then take action by following our suggestions for speeding up your WordPress site.

      You also want to be sure that your site is optimized for search engines from the outset.

      Both WordPress and Avada are SEO-friendly by default, but you should still familiarize yourself with the basics of on-page optimization generally and WordPress SEO in particular. Handy free tools such as the Yoast SEO plugin will also help keep you on track here.

      Setting up Your Core Pages

      An excellent starting point for setting up your core pages is to have a look at the demo sites that Avada ships with. These are professionally designed demos which demonstrate the full range of Avada’s features and can be easily imported into your WordPress install.

      Avada Demos

      The Agency, Hosting and Cafe demos are all great examples of basic brochure sites and cover many of the points we raised earlier right out of the box.

      There is also a comprehensive set of feature pages online which showcase several of the options we’ll be covering for getting your business brochure site up and running.

      Avada’s advanced header and menu features will get you off to a great start when it comes to getting the skeleton of your pages in place and the powerful Fusion Builder gives you drag-and-drop functionality and fine-grained layout control.

      Fusion Builder Gif

      Your homepage is a great place to take full advantage of Avada’s famous slider options and there are over twenty sample homepage layouts online for you to take inspiration from.

      When you’re looking to set up your products and services pages, there are also a number of sample implementations online for you to learn from.

      Consult the Avada site for examples of clean sample contact page designs. The theme ships with a reCaptcha enabled, built-in contact form and also plays nicely with more advanced solutions such as the Contact Form 7 and Gravity Forms plugins.

      Avada Contact Forms

      You’ll also find a number of sample page and layout implementations available to spark ideas for miscellaneous pages such as Meet the Team and About pages.

      External services such as Iubenda are also a great way of quickly taking care of Privacy Policy and Terms and Conditions content without breaking the bank.

      Making the Most of Shortcodes

      One of Avada’s standout features is the extensive range of Fusion Builder Elements. These are simple bits of code which let you embed advanced functionality throughout your site. A number of them are particularly relevant for small business brochure sites.

      Pricing tables give you a simple way of professionally presenting your core offering to users.

      Standard

      $1999monthly
      • 5 Projects
      • 5 GB Storage
      • Unlimited Users
      • 10 GB Bandwith

      Premium

      $2999monthly
      • 10 Projects
      • 15 GB Storage
      • Unlimited Users
      • 20 GB Bandwith

      Professional

      $3999monthly
      • 15 Projects
      • 30 GB Storage
      • Unlimited Users
      • 50 GB Bandwith

      A range of testimonial options are also available to showcase your list of previous satisfied clients.

      Thank you for your very professional and prompt response. I wished I had found you before I spent money on a competitors theme.
      William Genske, Avada Theme
      The ThemeFusion team provides excellent support, listens to their users & continually works to improve their product.
      Lisa Smith, Avada Theme

      Easily configurable content and counter boxes can be scattered throughout your site to bring attention to key sections.

      A full set of Social Icons can be added to pages and posts using the Fusion Builder to help promote your business via other channels.

      Border Radius Control
      Set the border radius for boxed mode. Full control in pixel value for square, rounded or circular.

      Full Color Control
      Set one global color for icons and box, or individual per icon.

      We highly recommend browsing the Fusion Builder Elements to start thinking about how best you can implement them on your own site.

      Business Blogging for Profit

      Your business blog should be at the heart of your traffic generation strategy and Avada ships with a number of attractive blog layout options for showcasing your content including grid and timeline variations.

      We’ve covered many of these options in more detail in a recent article dedicated entirely to blogging with Avada.

      Your business blog will be crucially important for SEO purposes and attracting visitors to your site. It should be at the very center of your content marketing strategy over time.

      Putting the production of blog content on a schedule using tools such as editorial calendars is a great way of making sure you don’t let this aspect of your site gather moss.

      Measuring Success

      Your first task here is making sure an analytics solution such as Google Analytics is in place.

      You also need a clear list of expected conversion events you want to take place on the site. These could be contact form submissions, newsletter sign-ups, direct sales, PDF downloads or whatever is appropriate for your business.

      With your conversion events identified, you then need to be certain that Analytics is configured to track them accurately.

      Tools such as Google Analytics provide an enormous amount of power to site owners but the risk is that you can end up drowning in a sea of unactionable data. Narrowing down the list of metrics you are actively tracking is key.

      Along with your personalized conversion goals, consult Torque magazine’s list of seven key website metrics to track. It’s an excellent, no-nonsense breakdown of the figures that actually matter.

      Further Resources

      Getting your site up and running is of course only step one in making it a long-term success. Luckily there is a world of useful info out there to help you further along the way.

      Here are some useful resources to consult:

      • Avada documentation: The online help pages carry comprehensive info on all aspects of using Avada and a range of video tutorials are also available.
      • Fusion Builder documentation: The online help pages carry comprehensive info on all aspects of using the Fusion Builder and a range of video tutorials are also available.
      • Lynda.com: In addition to being an excellent all-purpose web development and design resource, Lynda.com also contains several very useful modules on all aspects of running a small business.
      • Work the System by Sam Carpenter: Small businesses bring their own particular set of challenges with them. Sam Carpenter’s Work the System is one of the best guides to rising above the chaos of everyday concerns ever written.
      • Backlinko: Getting links and visitors to your site will be a constant priority. Brian Dean’s Backlinko is one of the best resources for doing this out there.
      • Quicksprout: Quicksprout’s incredibly detailed posts on content strategy and creation are essential reading for small business owners looking to thrive online.
      • Digital Marketer: Once you’ve gotten visitors to your site, you want to be sure they’re taking meaningful action. Digital Marketer is packed full of tips and strategies for driving lead capture.

      Conclusion

      Done right, your small business brochure site can be the engine that keeps your firm’s revenues ticking over for many years to come.

      The combination of Avada and WordPress gives you the flexibility to expand and revamp this crucial part of your business at your will.

      Let’s review the steps we covered:

      • Make sure you understand the job your site is there to do.
      • Cover the technical basics in terms of optimization and site speed.
      • Get your core pages in place.
      • Use the power of shortcodes to lift your content to the next level.
      • Put blogging at the heart of your traffic strategy.
      • Track your key site metrics.

        We’d love to hear how you’ve gotten on with using Avada to build your own business brochure site or if you have any questions or comments about using the theme. Get in touch via the comments below and share your thoughts.

        Image credit: Philip Taylor