Smartphone and tablet usage in the US has reached tipping point, with reports suggesting that over 60% of digital media time in the US is spent on our devices. Unfortunately, developer’s attitudes have taken a long time to catch up when it comes to our mobile experience. Concepts such as ‘responsive design’ and ‘mobile-first’ have been steps in the right direction, but work on improving our mobile browsing speed has been lacking.
Your website is much like an old-fashioned paper newsletter. It provides instant information on your church and its activities, all from the comfort of the reader’s home. And just like a paper newsletter, your website has to appeal to those viewing it. Your church may provide a great deal of value to your community, with activities and opinions of real interest to your congregation, but if your website can’t convince members to get involved, all that good work may go unnoticed.