ThemeFusion Team

ThemeFusion Team

About ThemeFusion Team

We are ThemeFusion, a creative and dedicated group of individuals who love WordPress almost as much as we love our customers.

Avada, WordPress, And Gutenberg. An Ode To Progress

2018-11-05T15:48:15+00:00August 2nd, 2018|10 Comments

By now most people will have heard of the WordPress Gutenberg Project, coming to WordPress 5.0. According to Automattic, one of the driving forces behind the development of WordPress the worlds leading CMS, Gutenberg is a new publishing experience for WordPress.

WordPress 4.9.8 is scheduled for release at the end of July, bringing with it the “Try Gutenberg” callout that will appear in all user dashboards.

WordPress Gutenberg Dashboard Call Out

The new Gutenberg editor is in form of a plugin, until it is merged into the WordPress Core for version 5.0, for which currently there is no exact ETA. This plugin is under development and intended for testing and feedback purposes, allowing the core WP and the Gutenberg team to gather more data and feedback on how Gutenberg functions and interacts with users installs in the wild.

You can choose to install the Gutenberg plugin and try out the new editor, but you are by no means forced to do so. If you don’t want to test it at this time, there is no further action you have to take. Whether you choose to ignore or test the Gutenberg editor, this dashboard callout stands as official notification that Gutenberg will be merged into WordPress core.

There is also an option to install the Classic Editor plugin. Don’t panic, you don’t have to do this. This is just a proof for the fact that WP is going to support the classic editor, even if Gutenberg will be merged into WP core in the future.

Is Gutenberg Ready To Use?

The new callout box to try out Gutenberg is simply introduced to get as many users to try the new editor. It has progressed quite a bit in the last few months, which is why the WP core and the Gutenberg team decided to add this callout now. At the same time, there is a significant amount of debate regarding the desire and readiness for Gutenberg to be pushed out to the entire WordPress community.

One of the most recent Git items from the WP core team is to alert users that even if using the Classic Editor, editing Gutenberg content can create havoc within the content and lead to content loss. The same stands true if you edit existing content, using the Gutenberg editor. So, there are still several compatibility issues to overcome.

So, the current state of Gutenberg could be summarized as ready to test but not ready to use (on production sites).

I Use A WordPress Theme, How Does This Affect Me?

Once you have updated to WordPress 4.9.8, the WP dashboard callout gives you these choices:

  • Option to install the new Gutenberg editor plugin, or

  • Option to install the Classic Editor plugin (which is not needed), or

  • You can choose to ignore installing either for now.

You should not edit any existing Fusion Builder generated page/post content with the Gutenberg editor and vice versa, as they are not interchangeable. We advise against testing this on a live site.

What Will Happen If I Do Not Install Either Editor Plugin?

In short, nothing. If you do not want to try and test the new Gutenberg editor then no further action is required right now. *This only applies whilst Gutenberg is a separate plugin. Once Gutenberg is built into the core of WordPress, you will need to install the Classic Editor plugin in order to disable Gutenberg.

In Summary

As a team, here at ThemeFusion HQ we are closely following the development cycle and progress of Gutenberg. As has and always will be the case, we are dedicated to delivering the best working experience to everyone who uses our product, with any new version of WordPress and/or for the release of Gutenberg. We will also be releasing up to the minute documentation for anything that Avada users need to be aware of for anything Gutenberg.

It is difficult to make predictions about Gutenberg specifically, far too much of it is still unclear, not implemented or not even discussed with the wider WordPress community contributing to the project.

Change is often enough difficult for many and that is understandable. We believe that WordPress as a CMS and the WordPress community as a whole will emerge out of this transition stronger, polished and ready for the next 25 years of innovative and market-share dominating progress. For now, with many seemingly divided by this new direction WordPress is embarking on, the following is clear:

  • Progress and change is always a positive thing, how else will we all continue to evolve and stay ahead of the curve

  • Developers have to rethink the way features are built and implemented
  • Users brand new to WordPress will appreciate the new editing experience
  • Regular users will to some extent have to familiarize themselves with the new editor

“There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.”
Ernest Hemingway

WordPress, Gutenberg and Avada. Let’s Begin.

2018-11-05T15:55:55+00:00February 16th, 2018|8 Comments

WordPress has created a wonderful industry through a CMS and thriving ecosystem for many people and companies across the web. It continues to evolve with one of the most lively and active communities around. Gutenberg is currently the topic at hand, which is entirely intriguing, yet comes with so many unanswered questions, issues and concerns from across the web. We’d like to inform our customer base of our own internal thoughts and preparations in regards to this industry changing idea.


Avada Customer Spotlight: Squarebird

2018-08-31T10:46:28+00:00December 20th, 2017|1 Comment

There’s been a recent shift in business philosophy, bolstered by statistics such as the fact that 70% of customers base their buying decisions on how they feel about a company. With that in mind, Squarebird looks to lead with a personal approach in order to win repeat business – and this is a strategy that appears to have worked wonders in the two years since its formation.


Avada 5.3 Is Live!

2018-08-31T12:52:49+00:00November 27th, 2017|Comments Off on Avada 5.3 Is Live!

We are excited to bring you the most exciting update of 2017, Avada 5.3! Avada celebrated its 5th birthday this year and continues to remain strong as the #1 selling theme of all time! In celebrating this milestone, our team has put together an incredible update packed with intuitive features that will make your life easier and help bring out those creative juices.


Avada Customer Spotlight: Aventr

2018-08-31T10:46:44+00:00October 5th, 2017|0 Comments

Whether your company has a handful of team members or hundreds of workers, you’ll know that employee satisfaction is often the key to success. It’s the reason Aventr created Happster, an employee engagement solution designed to provide empowering feedback based on the principles of positive psychology. By using Happster, companies can encourage their workers and boost productivity by fostering constructive environments.


Avada Customer Spotlight: University of Hawaii Maui College

2018-08-31T10:50:00+00:00September 21st, 2017|0 Comments

As our world has become increasingly digital, traditional educational institutions have had to adapt. Colleges and universities rely on their websites to attract new registrants, provide important services to existing students, and keep alumni engaged with the school. The University of Hawaii Maui College website handles all of these tasks and more, all while maintaining a user-friendly and visually compelling design.


Happy 5th Birthday Avada!

2018-08-31T12:53:07+00:00August 16th, 2017|19 Comments

It’s hard to believe that 5 YEARS have rolled by since the release of Avada 1.0 back in 2012. The years have flown by and Avada continues growing thanks to our amazing customers and dedicated team.

We, ThemeFusion, feel blessed to be part of the amazing world of WordPress. Five years ago when we set out we had no idea where the road would lead. Through hard work, dedication and the willingness to go the extra mile for our customers, our incredible team has been able to achieve what nobody else has.

We released Avada on Themeforest on August 16th, 2012 and within 10 days we reached the No. 1 spot and have been there ever since. That is an incredible accomplishment, something we never really thought possible when we first created Avada. It has evolved so much, all for good and we know the best is yet to come for our 5 year old girl!

Every year we see the growth each of our team members give to Avada to improve it. We work collectively as a team to provide the best possible product and customer service to our 489,371+ users. Over these 5 years we have learned a lot about our industry, our customers and WordPress … merging them all into something that people love, Avada. It is absolutely amazing to see everything unfold. Time flies when you doing what you love with passion.

None of this would be possible without our incredible customers, an amazing team who works together day by day to continue and grow in every way possible and the Envato platform.

We will continue to strive and better our products and form long lasting relationships with our customers. We will be back here celebrating Avada’s 10th year birthday in 2022!

Onwards we go!

Avada Customer Spotlight: Matthew McLaren

2018-08-31T10:49:46+00:00July 13th, 2017|2 Comments

Now more than ever, successful businesses recognize the importance of having a purposeful and effective online marketing campaign. Furthermore, as new technologies and platforms have arrived – such as smart devices and social media – the need for digital marketing specialists like Matthew McLaren has arguably never been higher.


Avada Customer Spotlight: Travis Mariea

2018-08-31T10:50:23+00:00May 23rd, 2017|0 Comments

‘Dropshipping’ is a term not known by most people. However, it’s rapidly becoming an essential part of selling products online and companies such as Inventory Source are at the forefront of developing a new way of managing online stock. By being responsible for some elements of the supply chain, they’re enabling store owners to tend to other areas of their business, all of which will benefit the customer in the long run.


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