Searching for the best WordPress lead capture plugin to help you grow your email lists and connect with more customers?
While WordPress doesn’t include any built-in features to capture leads beyond its user registration system, you can find dozens of useful plugins to help you capture leads in different ways and send them straight to your preferred CRM, email marketing service, webinar tool, and more.
In this post, we’ve sifted through your options to end up with a curated list of 13+ of the best WordPress lead generation plugins.
All of these plugins let you create some type of lead capture form that integrates with popular services. Some help you create multiple forms spanning popups to inline forms, while others are focused on one specific form type, such as embedded forms or lead capture quizzes.
Overall, you should be able to find a great option for your needs no matter what your budget is and which features you’re looking for.
Let’s dive in!
HubSpot is an all-in-one CRM platform that can help you both capture leads and more effectively market or sell to them.
The core of the plugin is the free HubSpot CRM, which gives you a spot to store your leads, track their activity, segment them as needed, and more.
To capture leads, the HubSpot plugin gives you a drag-and-drop form builder to create custom forms, as well as a popup builder to display those forms anywhere on your site (in addition to embedding the forms directly in your content).
As an alternative to using forms for lead generation, the HubSpot plugin also includes a live chat feature that lets you generate leads using chatbots. For example, you can initiate a conversation with a customer using your chatbot and then save those details in the HubSpot CRM.
Once you have leads in your CRM, HubSpot can also help you engage them with a one-off or automated email marketing, marketing automation, and more.
Capture leads with forms, popups, live chat, and more.
Drag-and-drop form builder and popup builder to customize your designs.
Built-in CRM to store your leads and manage relationships.
Live chat feature, including support for chatbots to capture leads even when you’re not online.
Full-service email marketing to send one-off or automatic emails. It’s a complete alternative to Mailchimp and other email marketing services.
Website analytics and lead activity tracking.
Dedicated WooCommerce integration plugin to capture eCommerce leads and track shoppers’ activity.
Price: The HubSpot WordPress plugin and CRM are free. There are optional upgrades to add more advanced marketing, sales, and service features.